Innovation . Foresight . Strategy
For more than 25 years, I have combined innovation, foresight and strategy with the aim of transforming the future into measurable business opportunities at an early stage. Based on relevant market, technology and customer trends, I develop strategic options, new busi-ness models and effective innovation initiatives. In doing so, I contribute experience from international corporate structures, corporate manage-ment and the establishment and development of my own companies.
Curiosity Skilled The Cat.
As a former creative director, serial founder, keynote speaker and author, I combine creative perspectives with in-depth experience in all facets of marketing, e-commerce and innovation management. As a futurist and foresight practitioner, I deal with how social, technological and economic changes shape markets, brands and business models.
I work analytically, strategically and hands-on: I recognize relevant developments, structure complex issues and translate them into clear strategic options and implementable innovations.
Think Future. Do Innovation.
With my hands-on attitude, I not only develop strategies for innovation, but also put them into practice: With Beiersdorf Connect , I have developed, implemented and established an international innovation conference with over 500 participants from more than 20 nations. The UPSTARTER Beiersdorf Intrapreneurship Program supports colleagues from all over the world (in 2026 already in its third round) in transforming ideas into viable and profitable realities. And with Marlies, the digital midwife launched in 2019, a chatbot was created that offered expectant mothers guidance and qualified support (validated by midwives) around the clock – and was awarded a Digital Communications Award.
You can find more examples of my work in the "Case Studies" section.
Three Areas, One Attitude: Innovation · Foresight · Strategy
Innovation
For me, innovation is much more than just ideas. It's about recognizing relevant opportunities, combining different perspectives and developing solutions that actually move people, brands and companies forward. In doing so, I combine creativity with structure, experimentation with strategic clarity and ideas with consistent implementation.
Foresight
Strategic foresight helps to identify possible futures at an early stage and to deal better with uncertainty. It is by no means about predicting the future, but about minimizing entrepreneurial surprises. I observe social, technological, cultural and economic changes, identify relevant signals and translate them into visions of the future, scenarios and strategic questions. In this way, the future does not become a forecast, but the basis for better decisions. Today.
Strategy
Strategy creates orientation when markets, technologies and customer needs change. I structure complex interrelationships, sharpen priorities and develop options that are both ambitious and feasible. My aim is a growth strategy that is not only convincing on paper, but also brings people into action and has a measurable effect. That's why for me it doesn't stop at strategy development, but transitions seamlessly into the selection and implementation of suitable instruments.
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