My professional career began in the creative and communications industry. As a creative director, I learned to get to the heart of complex topics, understand consumers and develop relevant ideas from strategic requirements that are not only understood, but also applicable.
As a serial founder and managing director of my own (and other) companies, entrepreneurial responsibility, business model development and the development of new business areas were added. Later, I took on management responsibility for marketing, e-commerce, digital communication and growth at Otto and Lecturio.
At Beiersdorf, this path led me increasingly in the direction of innovation, technology scouting and futurology. There, I worked on the development of a comprehensive e-commerce strategy, the development of an innovation intelligence solution, international startup pilots and strategic foresight and trend research – to name just a few.
These stations form the core of my work today: I combine the perspective of the creative, the responsibility of the entrepreneur, the orientation of the strategist and the anticipation of the foresight expert.
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