How I work

Analytical

I structure complex developments, distinguish relevant signals from short-term noise, and connect different sources of information to create a clearer picture.

Strategic

I don't only ask what is changing, but also what these changes mean for markets, customers, brands, business models and organizations. Special attention is always paid to convergences - because most changes arise at the interfaces and overlaps of individual developments.

Agile

I work iteratively, hypothesis-based and with a clear focus on learning. Ideas are not perfected endlessly, but tested, developed and implemented at an early stage. My own experience from several start-ups, in which the product development cycle Build - Ship - Test - Learn is part of the everyday tools of the trade, helps me here.

Strong communication skills

An important strength of my work is to mediate between different perspectives: between future and present, strategy and implementation, technology and application, management and teams. As a copywriter, I have learned to present the most complicated issues vividly. As a consultant, I have learned to always keep the benefit of all stakeholders in mind. And as a manager, I have mastered the art of forming high-performance teams.