I share my perspectives as an author, lecturer, conference speaker and podcast guest. My topics range from strategic foresight and future consumer to innovation management and new business models to digitalization, marketing and social change. Back in 2019, for example, I spoke at the ECR Day in the lecture "Marketing to Machines" about what is now known as Agentic Commerce.
I give several keynotes and lectures at international conferences every year and am a regular guest on podcasts. I have also published several books and trade publications on marketing, customer loyalty, email marketing and innovation management.
You can find more about this in the Publications sectiopn.
English 
German