{"id":2477,"date":"2026-09-25T13:33:54","date_gmt":"2026-09-25T11:33:54","guid":{"rendered":"https:\/\/dirkploss.de\/?page_id=2477"},"modified":"2026-09-25T13:33:55","modified_gmt":"2026-09-25T11:33:55","slug":"publikationen-media","status":"publish","type":"page","link":"https:\/\/dirkploss.de\/en\/publikationen-media\/","title":{"rendered":"Publikationen &amp; Media"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ideas worth spreading \u2013 und vor allem: worth putting into practice. Diese Seite b\u00fcndelt eine Reihe meiner schriftlichen und gesprochenen Beitr\u00e4ge zu den Themen, die mich beruflich am meisten bewegen: Loyalit\u00e4t und Kundenbindung, E-Mail-Marketing und Couponing, Innovationsmanagement und -kultur, Strategic Foresight und wie KI die Wirtschaft ver\u00e4ndert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Teil davon ist in klassischer Buch- und Kapitel-Form erschienen \u2013 von eigenen Titeln wie \u201eDas Loyalit\u00e4ts-Netzwerk&#8220;, \u201eHandbuch E-Mail Marketing&#8220; und \u201eIntelligentes Couponing&#8220; bis zu Beitr\u00e4gen in Sammelwerken wie dem \u201eHandbuch Couponing&#8220; oder \u201e Modernes Innovationsmanagement&#8220;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ein anderer Teil lebt als Vortrag oder Podcast: Auf Konferenzen wie dem Deutschen Handelskongress, SXSW, Innov8rs, dem Innovation Roundtable Paris oder Futuromundo habe ich zu Themen wie \u201eMarketing to Machines&#8220;, \u201eInnovation Intelligence&#8220; oder \u201eRadical Innovation&#8220; gesprochen. In Podcasts wie \u201ePerception Paradox&#8220;, \u201eInnovation Brief&#8220; und \u201eSignals From The Future&#8220; ging es unter anderem um die Kraft schlechter Ideen, Intrapreneurship und die Kunst, sich t\u00e4glich neu zu blamieren \u2013 als Motor des Anfangens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soweit online verf\u00fcgbar, sind die jeweiligen Medien direkt verlinkt. Nutzen Sie diese Seite als Inspirationsquelle, als Vertiefung zu bestimmten Themen \u2013 oder als Diskussionsgrundlage f\u00fcr ein tiefergehendes Gespr\u00e4ch mit mir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eigene B\u00fccher<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Das Loyalit\u00e4ts-Netzwerk<\/li>\n\n\n\n<li>Handbuch E-Mail Marketing<\/li>\n\n\n\n<li>Intelligentes Couponing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kapitel<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Handbuch Couponing<\/li>\n\n\n\n<li>Innovation leben!<\/li>\n\n\n\n<li>Modernes Innovationsmanagement<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Vortr\u00e4ge<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing to Machines (Deutscher Handelskongress)<\/li>\n\n\n\n<li>Selecting The Right Instrument &#8211; A New Innovation Framework (Innov8rs)<\/li>\n\n\n\n<li>Towards Innovation Intelligence: Bringing Together Jobs-To-Be-Done, Foresight, and A (Innovation Roundtable Paris)<\/li>\n\n\n\n<li>Ich denke, also kaufe ich &#8211; Die Zukunft der Customer Journey (NIM Market Decisions Day)<\/li>\n\n\n\n<li>Radical Innovation &#8211; And How To Manage It (Futuromundo)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Podcasts<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Power of Bad Ideas (Perception Paradox)<\/li>\n\n\n\n<li>Vom Pflaster zu Menschlichen APIs (Platform Disco)<\/li>\n\n\n\n<li>Innovation Without A Playbook (Innovation Brief)<\/li>\n\n\n\n<li>Innovation, der goldene Ball im B\u00e4llebad (Innovation ohne Makeup)<\/li>\n\n\n\n<li>Blamiere dich t\u00e4glich: Die Magie des Anfangens (Signals From The Future)<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Ideas worth spreading \u2013 und vor allem: worth putting into practice. Diese Seite b\u00fcndelt eine Reihe meiner schriftlichen und gesprochenen Beitr\u00e4ge zu den Themen, die mich beruflich am meisten bewegen: Loyalit\u00e4t und Kundenbindung, E-Mail-Marketing und Couponing, Innovationsmanagement und -kultur, Strategic Foresight und wie KI die Wirtschaft ver\u00e4ndert. Ein Teil davon ist in klassischer Buch- und [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2478,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2477","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/comments?post=2477"}],"version-history":[{"count":1,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2477\/revisions"}],"predecessor-version":[{"id":2479,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2477\/revisions\/2479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media\/2478"}],"wp:attachment":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media?parent=2477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}