{"id":2469,"date":"2026-09-25T13:21:28","date_gmt":"2026-09-25T11:21:28","guid":{"rendered":"https:\/\/dirkploss.de\/?page_id=2469"},"modified":"2026-09-25T13:21:28","modified_gmt":"2026-09-25T11:21:28","slug":"upstarter-beiersdorf-intrapreneurship-program","status":"publish","type":"page","link":"https:\/\/dirkploss.de\/en\/projekte-erfolge\/upstarter-beiersdorf-intrapreneurship-program\/","title":{"rendered":"UPSTARTER &#8211; Beiersdorf Intrapreneurship Program"},"content":{"rendered":"<p class=\"wp-block-paragraph\">&#8222;What holds innovation back is not the lack of ideas; it\u2019s the lack of empowered intrapreneurs to turn ideas into profitable realities.&#8220; &#8211; ist ein viel zu wenig beachtetes Zitat von Gifford Pinchot III, dem Gr\u00fcnder von Intrapreneur.com. Um das Jahr 208 herum stoplerte ich das erste Mal \u00fcber sogenannte Intrapreneurship-Programme. Die Adobe Kickbox war derzeit ein sehr beliebtes Tool, und viele namhafte Unternehmen wie Bayer, DHL oder DB Schenker arbeiteten bereits erfolgreich mit diesem Innovations-Instrument.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr mich sah dieses Instrument &#8211; einem gef\u00fchrten Programm, bei dem alle Mitarbeitenden Ideen f\u00fcr neue Produkte oder Gesch\u00e4ftsmodelle einreichen und bis zur Marktreife entwickeln k\u00f6nnen &#8211; wie eine M\u00f6glichkeit aus, gleich mehrere Fliegen mit einer Klappe zu schalgen: 1. Die Innovations-Kultur verbessern, 2. die Anzahl gro\u00dfartiger Innovationen zu erh\u00f6hen und 3. die geballte Innovations-Power von rund 21.000 Mitarbeitenden anzuzapfen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Was folgte, waren einige recht z\u00e4he Jahre, in denen ich zwar viele Mitstreiter fand, jedoch kein Funding bekam. H\u00f6hepunkt war der Quasi-Rauswurf aus dem B\u00fcro unseres damaligen HR-Vorstandes, der so ein Programm f\u00fcr eine verdammt d\u00e4mliche Idee hielt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nun ja, nachdem dieser das Unternehmen verlie\u00df, startete ich einen neuen Anlauf &#8211; als Grassroots-Bewegung, aufbauend auf dem Engagement von Freiwilligen und mit absolut minimalem Budget ausgestattet. 3 Batches sp\u00e4ter befanden sich dann schon \u00fcber 10 Projekte in der Umsetzung, und UPSTARTER schickt sich zum Jahr 2027 an, international skaliert zu werden.<\/p>","protected":false},"excerpt":{"rendered":"<p>&#8222;What holds innovation back is not the lack of ideas; it\u2019s the lack of empowered intrapreneurs to turn ideas into profitable realities.&#8220; &#8211; ist ein viel zu wenig beachtetes Zitat von Gifford Pinchot III, dem Gr\u00fcnder von Intrapreneur.com. Um das Jahr 208 herum stoplerte ich das erste Mal \u00fcber sogenannte Intrapreneurship-Programme. Die Adobe Kickbox war [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2470,"parent":2385,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2469","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/comments?post=2469"}],"version-history":[{"count":1,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2469\/revisions"}],"predecessor-version":[{"id":2471,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2469\/revisions\/2471"}],"up":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media\/2470"}],"wp:attachment":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media?parent=2469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}