Einer der wesentlichen Vorteile meiner bisherigen Berufslaufbahn und meiner Erfahrungen liegt sicherlich darin, dass ich quasi bereits an jeder Seite des Konferenztisches schon einmal gesessen habe – auf der Hersteller-Seite, der H\u00e4ndler-Seite, der Agentur-Seite, der Fundraising-Seite und der Finanzierer-Seite.<\/p>\n\n\n\n
Zu Beginn meiner Zeit bei Beiersdorf war dies f\u00fcr das Unternehmen von sehr gro\u00dfem Wert – meine Zeit beim E-Commerce-Riesen OTTO war ja gerade einmal drei Jahre her. Ich wusste also ziemlich genau, wie eine PDP (Product Detail Page) auszusehen hatte, worin die Unterschiede zwischen St\u00f6bern und Suchen liegen, welche Herausforderungen Produktdaten (PIM), Kundendaten (CRM) und Media Assets so mit sich brachten.<\/p>\n\n\n\n
Und so wurde mir aufgetragen, unsere globale Key Account Truppe dabei zu unterst\u00fctzen, die Beiersdorf-Pr\u00e4senzen in den Online-Shops unserer Kunden – u.a. TESCO, Auchan, Carrefour, Kruidvat, Rossmann – zu optimieren. Heraus kam ein umfassendes aber leicht zu befolgendes Manual, das „Multichannel eCommerce Playbook“. Welches durchaus dazu beigetragen haben d\u00fcrfte, dass in den folgenden Jahren ein Gro\u00dfteil des Umsatzwachstums der Beiersdorf-Marken \u00fcber E-Commerce generiert wurde.<\/p>\n\n\n\n
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Einer der wesentlichen Vorteile meiner bisherigen Berufslaufbahn und meiner Erfahrungen liegt sicherlich darin, dass ich quasi bereits an jeder Seite des Konferenztisches schon einmal gesessen habe – auf der Hersteller-Seite, der H\u00e4ndler-Seite, der Agentur-Seite, der Fundraising-Seite und der Finanzierer-Seite. Zu Beginn meiner Zeit bei Beiersdorf war dies f\u00fcr das Unternehmen von sehr gro\u00dfem Wert – […]<\/p>\n","protected":false},"author":1,"featured_media":2455,"parent":2385,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2454","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/comments?post=2454"}],"version-history":[{"count":1,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2454\/revisions"}],"predecessor-version":[{"id":2456,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2454\/revisions\/2456"}],"up":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media\/2455"}],"wp:attachment":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media?parent=2454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}