TV-Werbung ist teuer. So sagt man. Und in der Tat, auch ich habe Kampagnen entwickelt und begleitet, die allein in der Produktion mehr als 200.000 Euro kosteten und mit Media-Volumina in Millionenh\u00f6he ausgestattet waren. Also: Keine Chance f\u00fcr ein kleines E-Learning-Start-Up, oder? Weit gefehlt. Durch ein geschicktes Konzept (sehr kurze Dauer von 7 Sekunden zugunsten deutlich h\u00f6herer Frequenz), konsequentes Setzen auf zielgruppenrelevanten Nischen-Sendern und eine Produktion, die komplett auf Stockmaterial und selbst erstellte Grafiken setzte, konnten wir f\u00fcr Lecturio eine erfolgreiche TV-Kampagne durchf\u00fchren.<\/p>\n\n\n\n
Die vielleicht auch ein kleines bisschen dazu beitrug, dass wir im gleichen Zeitraum eine gr\u00f6\u00dfere Finanzierungsrunde erfolgreich abschlie\u00dfen konnten \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"
TV-Werbung ist teuer. So sagt man. Und in der Tat, auch ich habe Kampagnen entwickelt und begleitet, die allein in der Produktion mehr als 200.000 Euro kosteten und mit Media-Volumina in Millionenh\u00f6he ausgestattet waren. Also: Keine Chance f\u00fcr ein kleines E-Learning-Start-Up, oder? Weit gefehlt. Durch ein geschicktes Konzept (sehr kurze Dauer von 7 Sekunden zugunsten […]<\/p>\n","protected":false},"author":1,"featured_media":2452,"parent":2385,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2451","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/comments?post=2451"}],"version-history":[{"count":1,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2451\/revisions"}],"predecessor-version":[{"id":2453,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2451\/revisions\/2453"}],"up":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media\/2452"}],"wp:attachment":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media?parent=2451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}