Einer der gr\u00f6\u00dften Erfolge als Teamleiter E-Mail-Marketing war das erste Millionen-Gewinnspiel von OTTO. Ich stand schon eine Weile mit ein paar Gewinnspiel-Versicherungen in Kontakt und fand, dass dies durchaus eine interessante Mechanik sei. Das Prinzip dahinter ist relativ simpel: Wenn die Gewinnwahrscheinlichkeit nur niedrig genug ist, kann der ausgelobte Hauptgewinn entsprechend hoch sein. Sollte jemand tats\u00e4chlich gewinnen, \u00fcbernimmt die Versicherung die Kosten. So kann ein Unternehmen, statt 25.000 \u20ac f\u00fcr einen Preis auszugeben, zu gleichen Kosten einen Preis f\u00fcr mehrere hunderttausend Euro ausloben. Oder eben… f\u00fcr eine Million.<\/p>\n\n\n\n
Nun, 2011 zogen wir das f\u00fcr OTTO tats\u00e4chlich durch. \u00dcber 7 Wochen veranstalteten wir ein Gewinnspiel, bei dem der Jackpot jede Woche um 100.000 EURO anwuchs – um final bei 1 Mio. Euro zu laden. Was Teilnehmer tun mussten, war, jede Woche auf der Seite von otto.de zu pr\u00fcfen, ob ihre Losnummer gewonnen h\u00e4tte.<\/p>\n\n\n\n
Und, ja – es gewann tats\u00e4chlich jemand die 1 Million Euro. Die dann aber zum Gl\u00fcck nicht OTTO, sondern die Gewinnspielversicherung auszahlen musste. Grund genug, diese Mechanik im Folgejahr erneut zu nutzen …<\/p>\n\n\n\n
<\/p>","protected":false},"excerpt":{"rendered":"
Einer der gr\u00f6\u00dften Erfolge als Teamleiter E-Mail-Marketing war das erste Millionen-Gewinnspiel von OTTO. Ich stand schon eine Weile mit ein paar Gewinnspiel-Versicherungen in Kontakt und fand, dass dies durchaus eine interessante Mechanik sei. Das Prinzip dahinter ist relativ simpel: Wenn die Gewinnwahrscheinlichkeit nur niedrig genug ist, kann der ausgelobte Hauptgewinn entsprechend hoch sein. Sollte jemand […]<\/p>\n","protected":false},"author":1,"featured_media":2444,"parent":2385,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2443","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/comments?post=2443"}],"version-history":[{"count":1,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2443\/revisions"}],"predecessor-version":[{"id":2445,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2443\/revisions\/2445"}],"up":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media\/2444"}],"wp:attachment":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media?parent=2443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}