Wie vereint man Teambuilding mit Kundenbindung, Abverkauf und Markenpflege? Zum Beispiel so: Im Jahre 2010 war ich noch Teamleiter E-Mail-Marketing bei OTTO. Eines der gro\u00dfen Themen der damaligen zeit war „Personalisierung“, also die ma\u00dfgeschneiderte Kommunikation in Richtung Kunde. Aber was, wenn man Personalisierung einmal andersherum denken w\u00fcrde? Und so nahm ich mein Team anl\u00e4sslich unseres Silvester-Newsletters mit ins hauseigene Fotostudio, lie\u00df jeden in seinem bzw. ihrem Lieblings-Party-Outfit fotografieren und versendeten einen Newsletter, in dem jedes team-Mitglied einen pers\u00f6nlichen Neujahrs-Wunsch f\u00fcr den Empf\u00e4nger \u00e4u\u00dferte. Bis heute ist dies der Newsletter, der am meisten (positive) Kundenr\u00fcckmeldungen erzeugt hat – und zudem auch ziemlich guten Umsatz generierte.<\/p>\n\n\n\n
Ein Jahr sp\u00e4ter versendete der Textilh\u00e4ndler C&A \u00fcbrigens einen Silvester-Newsletter, der bis hin zu Layout und Farbgebung fast 100% dem unseren entsprach. Sch\u00f6n, wenn man so inspirierend wirken darf \ud83d\ude42<\/p>\n\n\n\n
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Wie vereint man Teambuilding mit Kundenbindung, Abverkauf und Markenpflege? Zum Beispiel so: Im Jahre 2010 war ich noch Teamleiter E-Mail-Marketing bei OTTO. Eines der gro\u00dfen Themen der damaligen zeit war „Personalisierung“, also die ma\u00dfgeschneiderte Kommunikation in Richtung Kunde. Aber was, wenn man Personalisierung einmal andersherum denken w\u00fcrde? Und so nahm ich mein Team anl\u00e4sslich unseres […]<\/p>\n","protected":false},"author":1,"featured_media":2441,"parent":2385,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2440","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/comments?post=2440"}],"version-history":[{"count":1,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2440\/revisions"}],"predecessor-version":[{"id":2442,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2440\/revisions\/2442"}],"up":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media\/2441"}],"wp:attachment":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media?parent=2440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}