Der Juli 2001 war ein sehr denkw\u00fcrdiger, erhellender Monat f\u00fcr die Deutschen. Denn am 26.07.2001 fuhr quasi ein Blitz der Erkenntnis in die Verbraucher – und fortan wurden sie von der Gesetzgebung und Rechtsprechung als m\u00fcndige, selbstst\u00e4ndig denkende Wesen angesehen. Kein Witz, denn bis zu diesem Tag war das Leitbild das eines unm\u00fcndigen Verbrauchers, der zu sch\u00fctzen sei – vor allem vor Rabatten. Von 1933 bis 2001 galten daher das Rabattgesetz und die Zugabeverordnung, die unter anderem Rabatte auf 3% des Warenwertes begrenzten.<\/p>\n\n\n\n
F\u00fcr deutsche Handles- und Markenartikelunternehmen stellten sich daher nat\u00fcrlich Fragen, wie sich die Promotion-Landschaft wohl ver\u00e4ndern w\u00fcrde. Mir war klar: Insbesondere Kundenkarten w\u00fcrden pl\u00f6tzlich ihrer Fesseln beraubt und k\u00f6nnten v\u00f6llig neu gestaltet werden. Daher suchten wire in internationals Team aus Freelancern, die in etwa einem Dutzend L\u00e4ndern die jeweiligen Best Practices suchen und durchlechten sollten. Knapp 300 Seiten stark war das Ergebnis, als nach rund einem halben Jahr Arbeit die Studie „Kundenkarten International – Best Practices“<\/strong> endlich fertig war.<\/p>\n\n\n\n Die Studie wurde einer der gr\u00f6\u00dften Erfolge meines damaligen Unternehmens „Loyalty Management & Communications“ und verkaufte sich mehrere Dutzend Male.<\/p>\n\n\n\n <\/p>","protected":false},"excerpt":{"rendered":" Der Juli 2001 war ein sehr denkw\u00fcrdiger, erhellender Monat f\u00fcr die Deutschen. Denn am 26.07.2001 fuhr quasi ein Blitz der Erkenntnis in die Verbraucher – und fortan wurden sie von der Gesetzgebung und Rechtsprechung als m\u00fcndige, selbstst\u00e4ndig denkende Wesen angesehen. Kein Witz, denn bis zu diesem Tag war das Leitbild das eines unm\u00fcndigen Verbrauchers, der […]<\/p>\n","protected":false},"author":1,"featured_media":2434,"parent":2385,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2433","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/comments?post=2433"}],"version-history":[{"count":1,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2433\/revisions"}],"predecessor-version":[{"id":2435,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2433\/revisions\/2435"}],"up":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media\/2434"}],"wp:attachment":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media?parent=2433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}