{"id":2385,"date":"2026-09-24T22:23:44","date_gmt":"2026-09-24T20:23:44","guid":{"rendered":"https:\/\/dirkploss.de\/?page_id=2385"},"modified":"2026-09-24T23:28:39","modified_gmt":"2026-09-24T21:28:39","slug":"projekte-erfolge","status":"publish","type":"page","link":"https:\/\/dirkploss.de\/en\/projekte-erfolge\/","title":{"rendered":"Projekte &amp; Erfolge"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Von den Anf\u00e4ngen in einer internationalen Werbeagentur \u00fcber das erste eigene Start-Up mit 25 bis zu internationalen Innovationsprojekten in einem der gr\u00f6\u00dften Konsumg\u00fcterkonzerne der Welt: Meine Karriere ist gepr\u00e4gt von der Lust, Dinge auszuprobieren, Grenzen zu testen und aus jedem Ergebnis zu lernen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die folgenden Beispiele stammen aus unterschiedlichsten Phasen und Rollen \u2013 als Gr\u00fcnder, Gesch\u00e4ftsf\u00fchrer, Teamleiter, Innovationsmanager und Corporate Entrepreneur. Sie zeigen, wie aus einfachen Beobachtungen (eine unbesetzte Kasse, ein wartender Gesch\u00e4ftsreisender am Gate) konkrete Gesch\u00e4ftsmodelle wurden, wie aus mutigen Ideen (MMS-Coupons, Newsletter-Wasserschlachten) messbare Erfolge entstanden und wie sich systematische Innovationsarbeit (Intrapreneurship-Programme, Corporate Venture, eigene Konferenzen) langfristig in Kultur und Umsatz niederschl\u00e4gt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manche Projekte wurden mit Awards pr\u00e4miert, andere still eingestellt &#8211; aber alle haben mich weitergebracht. In der Summe erz\u00e4hlen sie etwas \u00fcber meine Arbeitsweise: pragmatisch, experimentierfreudig, ergebnisorientiert &#8211; und immer mit dem Fokus auf echten Nutzen f\u00fcr Kunden, Teams und Unternehmen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">St\u00f6bern Sie durch die einzelnen Cases, um zu sehen, welche Muster, Prinzipien und Learnings sich \u00fcber die Jahre bew\u00e4hrt haben.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BUDNI Kassenglocke<\/li>\n\n\n\n<li>WWT Goodbuy Verkaufsautomat<\/li>\n\n\n\n<li>Studie: Kundenkarten International<\/li>\n\n\n\n<li>Erster MMS Coupon<\/li>\n\n\n\n<li>OTTO Absender-personalisierter Newsletter<\/li>\n\n\n\n<li>OTTO Wasserschlacht<\/li>\n\n\n\n<li>OTTO Millionen-Jaclpot<\/li>\n\n\n\n<li>Lecturio TV Kampagne<\/li>\n\n\n\n<li>Beiersdorf Multichannel eCommerce Playbook<\/li>\n\n\n\n<li>Beiersdorf NIVEA Alexa Skill<\/li>\n\n\n\n<li>Beiersdorf Startup Scouting &amp; Corporate Venture Capital<\/li>\n\n\n\n<li>Beiersdorf Marlies, die digitale Hebamme<\/li>\n\n\n\n<li>Beiersdorf Innovation Festival<\/li>\n\n\n\n<li>Beiersdorf UPSTARTER Intrapreneurship Program<\/li>\n\n\n\n<li>Beiersdorf Connect<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Von den Anf\u00e4ngen in einer internationalen Werbeagentur \u00fcber das erste eigene Start-Up mit 25 bis zu internationalen Innovationsprojekten in einem der gr\u00f6\u00dften Konsumg\u00fcterkonzerne der Welt: Meine Karriere ist gepr\u00e4gt von der Lust, Dinge auszuprobieren, Grenzen zu testen und aus jedem Ergebnis zu lernen. Die folgenden Beispiele stammen aus unterschiedlichsten Phasen und Rollen \u2013 als Gr\u00fcnder, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2386,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2385","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/comments?post=2385"}],"version-history":[{"count":2,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2385\/revisions"}],"predecessor-version":[{"id":2389,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2385\/revisions\/2389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media\/2386"}],"wp:attachment":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media?parent=2385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}