Ice hockey icon Wayne Gretzky is credited with the quote:<\/p>\n\n\n\n
\u201eDon\u2019t skate where the puck is. Skate, where the puck will be!\u201c<\/strong><\/p>\n\n\n\n This quote describes my personal approach pretty well. For more than 25 years, I have been dealing with the question of how markets, technologies, brands and business models are changing \u2013 and how companies can take advantage of these changes.<\/p>\n\n\n\n Today, I work at the interface of strategic foresight, innovation and strategy. I observe social, technological, cultural and economic developments, identify relevant signals and translate them into scenarios. From these, I then derive strategic options and concrete fields of innovation.<\/p>\n\n\n\n In doing so, I combine analytical depth with entrepreneurial thinking and creative implementation. My aim is not to predict the future exactly. Rather, it is about recognizing possible developments at an early stage, identifying influencing factors, determining probabilities, and thus enabling organizations to make better decisions for their future.<\/p>","protected":false},"excerpt":{"rendered":" Der Eishockey-Ikone Wayne Gretzky wird das Zitat zugeschrieben: „Don’t skate where the puck is. Skate, where the puck will be!“ Dieses Zitat beschreibt meinen pers\u00f6nlichen Ansatz ziemlich gut. Seit mehr als 25 Jahren besch\u00e4ftige ich mich mit der Frage, wie sich M\u00e4rkte, Technologien, Marken und Gesch\u00e4ftsmodelle ver\u00e4ndern \u2013 und wie Unternehmen diese Ver\u00e4nderungen f\u00fcr sich […]<\/p>\n","protected":false},"author":1,"featured_media":2275,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2274","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/comments?post=2274"}],"version-history":[{"count":6,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2274\/revisions"}],"predecessor-version":[{"id":2542,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/pages\/2274\/revisions\/2542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media\/2275"}],"wp:attachment":[{"href":"https:\/\/dirkploss.de\/en\/wp-json\/wp\/v2\/media?parent=2274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}